The secret to writing a great content has already been spilled.
There are n numbers of articles and blogs on the web that discuss how one can write a persuasive piece that will force a reader to take action.
Professionals have utilized every possible aspect of writing and elaborated its importance to make their point even though all they wanted was to make the article look unique.
So, the question still orbiting is, “What does it take to create a great content?”
Well, first of all, it’s clearly beyond originality, uniqueness, and grammar issues.
Of course a content needs to be something anew and one-of-its-own kind. How else is it going to make through the Search Engine bot then? If the objective here is to reach the viewers, there are a lot more factors to take care of apart from these two, which the search engines have also made pretty obvious with their regular algorithmic updates.
Aim for the eye if you want the head.
To create waves on the web with your content, the strategy must depend on the type you are going to compile.
Article, blog, press release, newsletter, webpage content – every kind of content has its own style of writing. However, if you have the following mentioned things in place, the story might manage to go viral, or at least to an extent.
Making the content believable
And, that is only possible if the information or any statistic you supplied with the content is verifiable.
Don’t just put anything that your sub-conscious mind has transferred to your conscious side. Thousands of readers are going to visit your blog or article and a few of them will also try to check their accuracy. Any difference in the results might send readers away from your pages.
Accuracy builds trusts within your readers and that can create a big difference between a good and a bad content. Therefore, substantiate what you are writing about. Provide links if you need to.
Making the content actionable
The world is going lazier. Nobody wants to spend more time on anything unless it is really worth it. When it comes to reading a post on the internet, readers decide within the first two or three sentences, if the story is worth their time or not. In short, introduction is the keystone.
To make your content actionable, first stress on the need to create an excellent introduction. Second, leave your readers with questions or ask them to offer a judgment about the subject that has been discussed. If the content sparks a flurry of comments, be ready to provide the answers as well.
Seizing the opportunity
Imagine this: You are an e-commerce company that sells trophies and awards for all kinds of sports or corporate events. You write articles regularly for your company’s blog. One great way to grab the attention of readers is by creating posts on occasions when famous personalities receive reward for their achievements. You can use this opportunity to create a post similar to the theme of your business. In other words, creating content when the topic is a hotspot of media discussion is one effective way of bringing it into the limelight.
Proofread before posting
Lastly, proofread the content syllable-by-syllable before you post it on the Internet. You don’t want simple typos and spelling mistakes to undermine your credibility. In the words of the late American author Ernest Hemingway,
“Write Drunk, Edit Sober”
Following this nugget of wisdom will help in removing all the unwanted pieces of the content, thereby leaving only those portions that sound as well as look interesting.
The path to “great content writing” is not definite. There are no distinguished rules either. So, the onus is on you to understand and create a content that will appeal to your readers. In the meantime, also focus on the use of influential words, information on trigger events, impulse reactions, and ideas that resonate and get people to gravitate towards your content.